• Jessica Sunshine



Yes the first official date you can enroll in PYB and become a UNICORN is April 19th! The very first PYB MASTERMIND cohort begins April 30 and will run for 3 weeks.

Well Hello!

I am thrilled to finally announce the official launch date of Photograph Your Brand. PYB LAUNCHES ON APRIL 19!

I am really looking forward to getting PYB out in the world. I have been working on it for a loooong time. I did exactly what you're not supposed to do. I didn't test the concept before I jumped all in.

Here's why.

I have been a photographer for over a decade and since day one I knew there was something I wanted from my photography business that I wasn't quite grasping. I could just feel that there was something MUCH bigger. I pushed that feeling in different directions throughout the years trying to figure out how to do that, but none of those things panned out. Because of that I...

...closed my photography business.

In 2015 I enrolled in something called B-School which helps you understand how to reach an audience online, and I spent a year workshopping another business idea separate from photography (communications) for a year afterward.

But it was never "right." (A bunch of crazy making years.)

Through the insistence of my friends Vanessa and Adam, who kept after me that PHOTOGRAPHY was what I should be focusing on, I finally listened and closed the B-School business I had been workshopping.

I put my nose to the grindstone and shifted focus back to photography, but THIS TIME really listening closely to the whispers about what I can do to make it match who I am now.

Because I didn't know what the whispers were saying precisely I had to use faith. Let me tell you, surrendering to faith ain't the easiest thing ever. It demands that you quietly and gently lean into the unknown and never, ever force anything.

It also demands long periods of time traveling through uncharted territory where stuff is really uncomfortable. I have wanted to quit MANY a time. But instead I kept recommitting to this path. I had been on the "normal" path for a decade and that didn't EVER fulfill me. So what would? I'm 40+ guys so this train ride of life is getting thin around the edges.

SO PYB LAUNCHES ON APRIL 19. THAT'S A BIG DEAL. Now you get a sense of why.

I created a system that's EASY and FUN for those on the same journey to help circumvent the YEARS of not knowing up from down on this path of solopreneuring.

And it worked out.

Recently, I ran a beta of PYB to the most amazing cohort of unconventional entrepreneurs. Let me let April tell you about what happened during her journey through PYB. It was one of those jaw dropping moments when she realized her ENTIRE business model was not authentic. During PYB she broke through in a big way...


"I started your course with one idea and ended with a completely different one. I was still branding myself in a way that was NOT authentic to who I really am. I guess I kept thinking that being a coach/therapist meant I had to be professional in all ways. Now I know that I could be that professional coach and be myself. I will not be everyone's cup of tea and I am okay with that.

​I kept thinking that my audience is something generic like “people going through the end of a relationship” but I don’t want to reach the GENERICS! I was writing my copy, logo, etc. for the wrong audience. If I had continued then I would always be serving the wrong group of people and I am sure I would have gotten burned out; always serving a group that wasn't really who I want to surround myself with.

​What I really LOVED about this course is YOUR personal brainstorming with me via Facebook. I loved being able to go back and forth with you and the other members.

I do have some experience with branding portraits but not at the depth you dived. I understand the method to your madness now. It's really deep work. You did a great job explaining in a way that is easy and fun and will make people excited to try it out for themselves and their branding."

Isn't April's story amazing!

Ok, so let's get back to YOU. That's why we're here after all. To kick off the launch I created a scholarship contest.

I hope you will enter, and share it with your tribe.

The scholarship is for a free ride in the PYB MASTERMIND. It starts on April 30th and runs for three weeks. In that time you will earn your unicorn horn, starting out as an unconventional business woman and ending up a BRAND with your very own tribe. We'll do this by defining your personal brand and then photographing it.


LAUNCH TALK During the launch the number of emails I'm going to send out is going to go up exponentially. I want to extend a cup of glitter juice and ask you to stick with me through this. PYB launches April 19 and between now and then expect glitter to RAIN DOWN on you.

The launch will last 5 days; April 19-23. Expect to learn a lot about the workshop, early bird pricing, fast action bonuses, a webinar and this launch kick-off scholarship contest, of course.

It's going to be fun! And, I hope to see you in PYB.

After the launch emails will simmer way down again. Hang in there with me and let's go ride a unicorn.

With Love,

Jessica Sunshine // Branding Portrait Wizard



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