What Is Personal Branding?
What It Is Personal branding is branding your skills, talents and personality. If you are a personal brand it means that your business couldn't exist without you. So, personal branding is different than branding a medium or large business.
How It's Done Personal Branding is turning you into a brand. Sounds fairly straightforward, but it requires some intention. It asks that you to be a sales person of certain elements of who you are that you have chosen to brand. You bring a certain consistent energy, highlight specific personality traits, share certain personal aspects of your life. In doing this you define yourself as a brand. Personal Branding Portraits are images that show these things you have chosen to brand and also reflect your target ideal client.