TO ATTRACT ALIGNED CLIENTS
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After I had been in business a couple years I had made it past the hurdle that I was good at what I do. This stage in business is a very real proving ground that everyone goes through.
After getting through this and you can see that you can hold your own...then you start thinking about the next stage of evolution in business: how to stop working SO hard taking on ALL the jobs coming your way.
Now the name of the game is perfecting and refining your business so that your work is delightful, not draining. In short, you absolutely must begin branding now. Branding is the next important hurdle to tackle in your business growth.
hello there, creative badass
In my career as a photographer, I didn't figure out how to evolve during this stage. I didn't know I needed to evolve, honestly. I was just going, going, going. I kept going until my business halted to a close and I stumbled into burnout. I was a decade in when this happened.
Ironically, after I hit this wall, I began the journey of alignment. I decided to pivot my business to bring this work to you, because I want to help you be happier in your business. We all deserve that.
I didn't hear about a single thing that could've helped me build the business of my dreams in that decade. I was busy building a business - not a brand - which meant one thing: dollars earned.
I didn't know that the business of my dreams equated to being a brand. Woops. I mean c'mon what does "brand" even mean? If it bit me in the ass I wouldn't have known I needed it, and would have NO IDEA how to create it. Photography only, please. I just wanted to shoot, not brand or what?
welcome to attracting aligned clients
Welcome to this step by step guide to attracting aligned clients, aka "branding."
Today I am going to be talking about:
1. The Shift You Need To Make
2. The Energetics of Your Business
3. Aligned Portraits
4. What's Next?
This post is going to be a little long, so you may want to bookmark it now so you can come back to it when you have more time or enter your email below and I will email it to you, plus a FREE 5-day email course on how to attract aligned clients.
learn how to attract aligned clients in our free email course:
who you really are matters
the shift you need to make
I knew I needed a presence on social media. I posted sometimes. Mainly, it annoyed me and was just another item on my endless to do list. What was the ROI of these posts? Do I post 3 times a day to make it worthwhile? Why was I doing it at all?
Lots of questions. No answers.
I thought a brand was a logo and a tagline. I thought a marketing plan was a bit of advertising and light social media plan.
Approaching business growth this was is the OLD way. This is the approach of yesteryear.
The shift to what works currently is branding, or in the case of service based solopreneurs - personal branding. Branding yourSELF.
That means turning your personal traits into a brand. And it's what I do here at Jessica Sunshine Creative, through the lens of your branding portraits.
the energetics of your business
Branding is the energetics of a business. It is absolutely important to set up the energetics of your business. The outcome is attracting like minded clients.
Let's call it The Alignment Method: Setting into place the energetics of your brand.
When you are aligned, it shows up as consistently attracting clients who light you up. This creates a business you love, and life you love.
If you are not in alignment you are working with whoever comes knocking on your door. It feels great to get hired but if you've been in business awhile it's time to make sure that people you mesh with in a big way are becoming clients, not misaligned folks who don't care about you or see your work for what it is.
The Alignment Method begins by sharing your beliefs. This magnetizes your people to you. You will be showing (with your branding portraits, and all your other visuals) and telling (your copy) what you believe. Sharing your beliefs instantly connects you to your aligned clients.
The nuts and bolts:
1) First you must focus in on what your core beliefs are.
**These core beliefs are not necessarily related to your craft.
2) You will express your core beliefs in every piece of what you share:
How you dress in your photos
What you talk about on your bio page.
How you tell the story about yourself and who you are.
This core belief permeates every corner of your website and the way that you do your work.
An instant connection without ever having met is the result.
Let's talk branding portraits. That's my corner of the store.
These are images that you will place on your website and social media, and they need to show the real you.
You might have gotten professional photos taken before. But these aren't necessarily branding portraits. You will know right away if they didn't work because you ended up with something that didn't resonate. They feel "off." They "don't look like you."
That means the energetics are off. That means they aren't reflecting your brand. That means they aren't in line with your beliefs. That means your images are a reflection of your photographer's style, or your photographer wasn't able to understand how to take a branding portrait.
Most people rush into their photo session solely concerned with how they look, then smile pretty into the camera in each different pose.
This is not the work of a branding portrait. Branding requires forethought; a dose of strategy.
Are you a wild dreamer living by the seat of your pants? Or prim and proper and dressed just so, always on time?
Your branding portraits need to reflect that.
Not turn you into the homogeneous every-woman. The #girlboss #ladyboss cookie-cutter-fad-of-the-moment version of what the solopreneur looks like at the #tribeconference sitting at a cafe with her laptop.
There is nothing wrong with portraits like these. A beginner in business will get away with this without skinned knees. I definitely think that 'something is better than nothing,' however what we are talking about is ALIGNMENT.
You will not be aligning with your dream clients if you aren't showing your true colors and being your weird self. The long term health, growth and ability to evolve is the importance of branding.
Working with a branding portrait photographer is about focusing in on who you are, who you want to become, your brand mission, your ideal client and why you are in business.
This will all come across and align you with your ideal client. This is how the Alignment Method works, in a nutshell. It is how you connect online.
Your branding portraits will reveal how you are unique. They will create instant connection, tell your story and show your values.
learn how to attract aligned clients in our free email course:
In this email series I will show you the mechanics of a branding portrait. You will come to understand how having a branded portrait is essential to:
Attract and align with your ideal client.
The best part is that it's all free and will conveniently land softly in your inbox in our free email series.
When you started your business you had a dream. Let's take it to the finish line.
Wild At Heart Session
AUSTIN, TX: A branding portrait session for the established business, the Wild At Heart Session is 3-5 hours & will showcase several themes. You can use your branding portraits across your website to showcase your brand come true.
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